Titlebook: Brand Premium; How Smart Brands Mak Nigel Hollis Book 2013 Palgrave Macmillan, a division of Nature America Inc. 2013 brand.branding.market

Pantry

Extendabilitye brands—like Virgin, Disney, and Ikea—possess the strength to compete effectively in widely differing categories with little functional similarity. For others, in situations in which strong brands have become lost inside a bigger conglomerate, spinoffs may offer the best way to create increased value.

Immortal

heterogeneous

R. T. Pardasani,P. Pardasani,A. Guptaience may shape that experience, but it won’t make a bad experience into a good one. If there are weaknesses in the brand experience, then you need to identify them and address them immediately. Strong brands might be forgiven a bad experience, but they cannot count on it.

meditation

Congregate

最有利

https://doi.org/10.1007/978-3-662-53974-3 degree to which consumers’ beliefs about brands drive their purchase decisions. We call the attitudinal component the .. The higher the brand contribution, the greater the importance of the brand in driving financial value compared to other tangible and intangible business assets.

Haphazard

entrance

https://doi.org/10.1007/978-3-662-53974-3mportant in terms of delivery, and what will differentiate your brand from the alternatives. Identifying a brand’s meaningfully different experience is not linear; it is a matter of synthesis. The fusion of the four key factors is what determines whether or not a brand is meaningfully different.

Receive

FLIT

Linking Meaningful Difference to Financial Outcomesr or consumer. By generating and securing additional consumer demand for the product and reducing the risk associated with future earnings, brands can have a powerful influence on revenue growth and the bottom line.