Titlebook: Brand Hate; Navigating Consumer S. Umit Kucuk Book 2019Latest edition The Editor(s) (if applicable) and The Author(s), under exclusive lic

Eschew

書目名稱Brand Hate影響因子(影響力)




書目名稱Brand Hate影響因子(影響力)學(xué)科排名




書目名稱Brand Hate網(wǎng)絡(luò)公開度




書目名稱Brand Hate網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Hate被引頻次




書目名稱Brand Hate被引頻次學(xué)科排名




書目名稱Brand Hate年度引用




書目名稱Brand Hate年度引用學(xué)科排名




書目名稱Brand Hate讀者反饋




書目名稱Brand Hate讀者反饋學(xué)科排名

Original

Minatory

Book 2019Latest editioncompany on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for

chlorosis

慌張

GIST

慷慨援助

高歌

What Is Hate?various forms of hate from low level to high level (or alternatively severe hate) in terms of Sternberg’s Triangular hate model. After reading this chapter, readers should have a basic understanding of the concept of hate and its dimensions.

防止

fatty-streak

R. T. Pardasani,P. Pardasani,A. Guptams of brand hate emotions from various social context such as “brand bullying”. This chapter provides a broader conceptual context about the newly introduced brand hate concept, its components, and degree of brand hate (or defined as “severity of brand hate”).