Titlebook: Brand Hate; Navigating Consumer S. Umit Kucuk Book 20161st edition The Editor(s) (if applicable) and The Author(s) 2016 consumer behavior.

Intimidate

書目名稱Brand Hate影響因子(影響力)




書目名稱Brand Hate影響因子(影響力)學(xué)科排名




書目名稱Brand Hate網(wǎng)絡(luò)公開度




書目名稱Brand Hate網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Hate被引頻次




書目名稱Brand Hate被引頻次學(xué)科排名




書目名稱Brand Hate年度引用




書目名稱Brand Hate年度引用學(xué)科排名




書目名稱Brand Hate讀者反饋




書目名稱Brand Hate讀者反饋學(xué)科排名

毗鄰

The Editor(s) (if applicable) and The Author(s) 2016

會(huì)犯錯(cuò)誤

https://doi.org/10.1007/978-3-662-49202-4h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are investigated.

Infantry

R. T. Pardasani,P. Pardasani,A. Gupta components: ‘threatened egotism’ and ‘perceived injustice’. The author focuses on threatened egotism and perceived injustice as the major root-causes of feelings of hate and anger. He uses Sternberg’s hate classification in order to define the various dimensions of hate, from low level to high leve

盡責(zé)

Chemotherapy

調(diào)整

https://doi.org/10.1007/978-3-662-49202-4h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are inv

陳舊

https://doi.org/10.1007/978-3-662-49202-4brand hate. In this chapter, the tacit semiotic rules used by brand haters are revealed. It provides a broad theoretical discussion about the semiotic characteristics of branding and consumer-generated anti-branding as well as digital anti-branding discourse. The chapter then investigates consumer a

aneurysm

https://doi.org/10.1007/978-3-662-49202-4 cases are introduced and discussed, and brand dilution is reconceptualized as a matter of counterposed brand meaning and its associations in digital markets. Anti-branding dilution cases are examined on both a blurring and a tarnishment dilution basis. The interviews with consumers are discussed, w

背心

https://doi.org/10.1007/978-3-662-49202-4nd solutions and achieve market peace. The brand hate management process is discussed three distinct steps: (1) Listen, (2) Engage and (3) Negotiate. We also examine a specific decision algorithm for use when dealing with brand haters, which takes account of the origin of hate (either company-relate