Titlebook: Brand Gender; Increasing Brand Equ Theo Lieven Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brand Equity.Brand Gender.Per

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Chlorites and related silicates, products, the assessment process primarily involved analyzing brand design elements, such as logos, brand names, type fonts, and colors. Evolutionary psychology offers evidence of the impact of masculine or feminine names, shapes, and colors. This chapter similarly found that brand names impacted p

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https://doi.org/10.1007/978-3-540-71211-4asculine brand, while Edely, which has two front vowels, was created to represent the feminine brand. A bold type font was used for the masculine brand, and Edely was written in a slender and rounded font. The masculine brand’s color was blue, and the feminine brand’s color was bright pink. To demon

Root494

Chlorites and related silicates,y follows the gender of a specific product category. For example, since cars are a “men’s thing,” it could be trivial to argue that a car brand is masculine. However, it has been argued that even within a masculine product category (e.g., cars), brand gender can vary (e.g., the French Citroen DS was

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Serpentines and related silicates,ary psychology, it is assumed that products with slim proportions, round shapes, or curvy lines will increase perceptions of femininity, while products with bulky proportions, angular shapes, or straight lines will increase perceptions of masculinity. Regarding color, products with lighter tones, mo

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https://doi.org/10.1007/978-3-540-71211-4mployees and brands maximizes positive brand perception. This assumption was tested in several studies. One used fictitious brands to avoid bias effects from famous and well-known brands. It became apparent that female SPs were chosen more frequently for feminine products and male SPs were chosen mo

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Countermand

Kaolin group and related silicates,oach. Standard procedures use statistical methods (e.g., factor analysis) at a very early stage and determine the final composition of the scale ex post by eliminating traits that do not “behave” well. The widespread practice of the post hoc reduction of traits is frequently criticized. Exploratory

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https://doi.org/10.1007/978-3-540-71211-4ns, such as missing invariance, particularly in cross-cultural studies, and common method or common source biases. Respective tests support the assumption that the global data were form-, metric-, and scalar-invariant, providing evidence that the model measured gender and equity consistently across

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A Brand as a Person,humankind has tried to explain inanimate phenomena through human characteristics, using such phrasings as the . mountain, the . engine, or the . fragrance. However, such practices go beyond single traits. Complete constructs can also be created through the simultaneous application of several human f

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