期刊全稱 | Brand Fans | 期刊簡稱 | Lessons from the Wor | 影響因子2023 | Aaron C.T. Smith,Constantino Stavros,Kate Westberg | 視頻video | http://file.papertrans.cn/191/190387/190387.mp4 | 發(fā)行地址 | Reveals the cutting edge branding, value co-creation and customer engagement techniques professional sport employs.Highlights the agile and novel methods used to meet consumer expectation and cultivat | 圖書封面 |  | 影響因子 | .Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, .Brand Fans?.explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.. | Pindex | Book 2017 |
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