Titlebook: Brand Engagement; Ian P. Buckingham Book 2008 Palgrave Macmillan, a division of Macmillan Publishers Limited 2008 brand.branding.communica

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1.1.3.4 Paramagnetic anisotropy,d he finds himself humming that awful song “Matchstick men and matchstick cats and dogs.” Funny how the most annoying tunes get filed away in the memory. The images are very familiar — the long lines of people bent double, trudging to the mills in northern England. “What’s the attraction of having s

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1.1.3.8 Intramolecular exchange interaction,ment. There have been the usual pressure-driven squabbles but he’s struck by how well they all get on, once through the revolving door and guards are lowered. Morale’s been a bit tricky just lately so they could really do with nailing this project but judging by the team creative meeting, there’s a

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Brand Engagement978-0-230-57950-7Series ISSN 2662-2483 Series E-ISSN 2662-2491

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Postscript,I use the journey metaphor a great deal in my work and throughout this book. The creative and production process has been an exhilarating journey in its own right. As with all epics, it has not been without its challenges which have called upon reserves of collaboration and compromise.