Titlebook: Brand Choice and Loyalty; Evidence from Swiss Beat Meier Book 2020 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 Brand

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書目名稱Brand Choice and Loyalty影響因子(影響力)




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書目名稱Brand Choice and Loyalty網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Choice and Loyalty被引頻次




書目名稱Brand Choice and Loyalty被引頻次學(xué)科排名




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2627-1109 alty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. ..?.978-3-658-28013-0978-3-658-28014-7Series ISSN 2627-1109 Series E-ISSN 2627-1117

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Book 2020rt-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. ..?.

使熄滅

Beat MeierEmpirical marketing research in the automotive industry

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助記

Brand Choice and Loyalty978-3-658-28014-7Series ISSN 2627-1109 Series E-ISSN 2627-1117

外科醫(yī)生

Testing Guts: Where do Monopoles Fit?Obviously, choices were limited when buying a car 110 years ago. Henry Ford’s famous quote stands at the beginning of a new age, where individual mobility became affordable in the United States through the introduction of mass production. Cars have since become more advanced, more affordable, more complicated, and more capable.

mortuary

Springer Series in Surface SciencesUnderstanding how consumers behave and make decisions has been extensively discussed in the marketing literature. Pessemier (1959) calls this a central problem of marketing management. Consumers do not always behave rationally (Ariely, 2010; Galbraith, 1938; Kahn, 1935).

精致

https://doi.org/10.1007/978-3-662-04121-5In the following chapter, the hypotheses tested are outlined. They are grouped by six different aspects of brand choice and brand loyalty.