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Titlebook: Brand Choice; Revealing Customers‘ Randolph J. Trappey,Arch G. Woodside Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Li

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發(fā)表于 2025-3-23 12:46:35 | 只看該作者
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發(fā)表于 2025-3-23 16:29:59 | 只看該作者
978-1-349-52357-3Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
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發(fā)表于 2025-3-23 19:47:34 | 只看該作者
Scanning Probe Methods for Magnetic Imaging,t value; slowest service) offer valuable tools for marketers wanting to understand the primary associations (i.e., the drivers) a brand owns in the minds of customers. A few such drivers connect to the brand that the consumer identifies as her primary choice. With the research methods described in t
14#
發(fā)表于 2025-3-23 22:31:37 | 只看該作者
Magnetic Microscopy of Nanostructuresustomer portfolio for a store includes new-primary, loyal-primary, and defector (formerly primary) customers, as well as occasional customers who shop primarily at competing stores. Customers’ attitude-accessibility with respect to first-linking a given store with evaluative attributes may offer use
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發(fā)表于 2025-3-24 04:47:29 | 只看該作者
Joel S. Miller,Arthur J. Epsteinent. More than ever, customer retention is regarded as a critical component of long-term profitability and survival in the financial services sector. Competition within the banking sector has caused financial services institutions to introduce permanent measures aimed both at maintaining and retaini
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發(fā)表于 2025-3-24 10:08:03 | 只看該作者
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發(fā)表于 2025-3-24 11:26:17 | 只看該作者
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發(fā)表于 2025-3-24 22:11:57 | 只看該作者
Conclusions and Implications for Future Research and Marketing Strategy,together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.
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發(fā)表于 2025-3-25 01:43:26 | 只看該作者
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