| 期刊全稱 | Black Is the New Green | | 期刊簡稱 | Marketing to Affluen | | 影響因子2023 | Leonard E. Burnett,Andrea Hoffman | | 視頻video | http://file.papertrans.cn/189/188953/188953.mp4 | | 圖書封面 |  | | 影響因子 | The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century - not to mention the all-important new demographics of the new century - it s bad business to continue to rely on luxury s traditional customer base to support sales, or on tired marketing strategies and tactics. InBlack is the New Greenauthors Burnett and Hoffman show readers how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segmentcorporations can t afford to overlook if growth isthe objective. The total number of affluent ethnic households in the United States in now estimated at over 1.3 million, the buying power of affluent African Americans (referred to as AAA s in this book) is currently $87.3 billion. It would be foolish in the extreme not to tap into this rich buying segment, yet that is exactly what the marketing arms of companies do all too frequently. Sometimes this is because the executives in a particular marketing department are unaware of the potential that exists within this segment, sometimes it s because they are baffled about how to reach out to this s | | Pindex | Book 2010Latest edition |
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