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Titlebook: Biosurveillance in New Media Marketing; World, Discourse, Re Selena Nemorin Book 2018 The Editor(s) (if applicable) and The Author(s) 2018

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發(fā)表于 2025-3-21 17:40:13 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Biosurveillance in New Media Marketing
期刊簡(jiǎn)稱World, Discourse, Re
影響因子2023Selena Nemorin
視頻videohttp://file.papertrans.cn/189/188612/188612.mp4
發(fā)行地址Offers a comprehensive critical introduction to neuromarketing as a cultural phenomenon and as a system of consumer surveillance.Connects research across media and communication studies, cultural stud
圖書封面Titlebook: Biosurveillance in New Media Marketing; World, Discourse, Re Selena Nemorin Book 2018 The Editor(s) (if applicable) and The Author(s) 2018
影響因子.Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences?..Biosurveillance in New Media Marketing. is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world..
Pindex Book 2018
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發(fā)表于 2025-3-22 00:05:27 | 只看該作者
Book 2018vioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level benea
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發(fā)表于 2025-3-22 06:50:19 | 只看該作者
Lecture Notes in Computer Scienceratic communicative action. It also introduces the question that called the book into being: Does the discourse of neuromarketing suggest the practice amounts to a reduction of human beings to reflexive relations to triggers external to their targeted consumer niche?
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發(fā)表于 2025-3-22 12:31:03 | 只看該作者
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發(fā)表于 2025-3-22 16:45:24 | 只看該作者
Andri Ioannou,Chrystalla Antoniouty (the metaphor of .). It also considers the guiding metaphors that most directly influence the project of popular neuromarketing, including those emerging from behavioural psychology: . and . with some connections to . prevalent in the cognitive sciences.
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發(fā)表于 2025-3-22 20:34:24 | 只看該作者
Introduction: Advertising Futures,ratic communicative action. It also introduces the question that called the book into being: Does the discourse of neuromarketing suggest the practice amounts to a reduction of human beings to reflexive relations to triggers external to their targeted consumer niche?
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發(fā)表于 2025-3-23 06:40:56 | 只看該作者
A Theory of Manipulation: Critical Perspectives,al and theoretical underpinnings of the book: a hybrid of textual analysis and Heideggerian analytics. It explains how Heidegger’s tripartite thesis (., . and .) will be used to analyse how the consumer is represented through the discourse of neuromarketing.
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