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Titlebook: Beyond the Low Cost Business; Rethinking the Busin Josep Francesc Valls Giménez Book 2013 Palgrave Macmillan, a division of Macmillan Publi

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發(fā)表于 2025-3-21 18:26:39 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱(chēng)Beyond the Low Cost Business
期刊簡(jiǎn)稱(chēng)Rethinking the Busin
影響因子2023Josep Francesc Valls Giménez
視頻videohttp://file.papertrans.cn/186/185346/185346.mp4
圖書(shū)封面Titlebook: Beyond the Low Cost Business; Rethinking the Busin Josep Francesc Valls Giménez Book 2013 Palgrave Macmillan, a division of Macmillan Publi
影響因子Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Pindex Book 2013
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Brand Marketing at a Time of Heightened Price Sensitivity,ty), but millions of travellers are willing, if the price is low enough, to travel to airports at some distance from the destination, or to pay for their own food and drink or excess baggage as long as these two key factors of carriage to a specific destination and air safety are retained (even agreeing to walk a short distance if necessary).
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The Birth of the Low-Cost Phenomenon,decade, caused the position of price as a deciding factor in the valuation of a product to change definitively. Where it had once been towards the end of the pre-purchase process, it now had a new, pre-eminent position as the absolute initial purchase discriminator, at the moment that the purchase is first conceived.
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