Titlebook: Beyond the Limits to Growth; New Ideas for Sustai Hiroshi Komiyama Book‘‘‘‘‘‘‘‘ 2014 The Editor(s) (if applicable) and the Author(s) 2014 C

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Book‘‘‘‘‘‘‘‘ 2014or societies to get there. Drawing upon extensive research and many years as a thought leader in environmental and sustainability issues in Japan and internationally, Hiroshi Komiyama analyzes the most pressing challenges to the attainment of sustainability of economically advanced nations and argue

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2197-7348 s its unwavering optimism supported by hard evidence, history, and insightful observation. Problems arising from new paradigms of the 21st century (what the author refers to as “exploding knowledge, limited Ear978-4-431-56174-3978-4-431-54559-0Series ISSN 2197-7348 Series E-ISSN 2197-7356

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,“Diffusive Demand” and “Creative Demand—Overcoming Product Saturation with Demand for Innovation”,ime example. In looking at developments since the Lehman Shock of 2008, while the progress of economic recovery in advanced countries has been feeble, the recovery in developing countries has been strong (Kwan 2010). For this reason, it is easy to understand why companies are with one accord heading

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,“Vision 2050” to the Rescue of a “Limited Earth”,e not only energy, resources, global warming, air pollution, water pollution, ground pollution, food, and water, but also—if we think broadly—such problems as the widescale spread of infectious diseases of people and livestock. The reason is that the probability of virus mutation and transmission in

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Finding a Way Out Through Creative Demand, II, Japan’s population, while they are expected to account for 30 % in 2025 and 40 % in 2050 (Cabinet Office Japan 2010). The populations of China and India are expected to reach their peaks in the mid-2030s and by the end of 2050, respectively. That is, all countries will face aging societies by 2050.

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