Titlebook: Beyond the BBC; Broadcasters and the Tim Madge Book 1989 Tim Madge 1989 broadcasting.creativity.interest.management.research.science and te

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The audience , out there the largest amount of all this effort is devoted to answering the least interesting question. That is how many people are watching what at a particular time. More interesting questions, why people watch or listen when they do; how people make their choices; and what they make of what they watch or

POINT

Hide and Seek: Broadcasters and Audience Research show which channel has had what share of the total viewing and listening audience in any given period. The impression that this is true is easy enough to understand. Broadcasters have frequently given it in the way they react in public to programmes and how they are described.

Ballad

The People Machineddle-aged and middle-brow’. Ten years after the report was published this observation was still accurate. Although the BBC has made strenuous efforts to alter the composition of a number of its advisory bodies, they remain stubbornly white collar.

巧辦法

The Pull of Gravitynually published figure is based largely on Programme Correspondence Section (PCS) returns and guestimates of regional inputs. Centrally, about half a million letters arrive each year. But producers and their programmes get hundreds or even thousands of letters which are not logged. Well-known progr

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伴隨而來

The Continuity of Changebe established on principles which were not orientated towards profit or propaganda; it was, by 1988, among the last left more or less intact. Those principles were that:.To those basic first principles others, less important, have been added. As time has passed it has become more and more difficult