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Titlebook: Bernard Shaw and Modern Advertising; Prophet Motives Christopher Wixson Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 G.B.

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發(fā)表于 2025-3-21 17:54:13 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱(chēng)Bernard Shaw and Modern Advertising
期刊簡(jiǎn)稱(chēng)Prophet Motives
影響因子2023Christopher Wixson
視頻videohttp://file.papertrans.cn/184/183851/183851.mp4
發(fā)行地址Represents the first book to focus solely on Shaw’s participation in major ad campaigns for other products, and his complex understanding of the concept of ‘a(chǎn)dvertising‘.Employs rarely seen source mat
學(xué)科分類(lèi)Bernard Shaw and His Contemporaries
圖書(shū)封面Titlebook: Bernard Shaw and Modern Advertising; Prophet Motives Christopher Wixson Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 G.B.
影響因子This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s ‘G.B.S.‘ public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, ‘G.B.S.‘ also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary ‘public personality‘ and techniques of celebrity marketing..
Pindex Book 2018
The information of publication is updating

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發(fā)表于 2025-3-22 09:51:40 | 只看該作者
,“Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper,o repair the public image of the celebrity testimonial against charges of insincerity and fraud, the campaign decided to foreground Shaw’s role in the copywriting process, nearly obscuring the actual product. Revising descriptions of Ireland and inducements to travel there, the playwright struggles
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發(fā)表于 2025-3-22 16:40:37 | 只看該作者
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發(fā)表于 2025-3-22 19:08:05 | 只看該作者
Lehrstoff im technischen Unterricht,indebted for his professional success to the techniques through which these ersatz remedies were promoted (techniques he frequently criticized), arguing that his relationship with the industry was symbiotic rather than simply antagonistic. The author anchors his discussion with an interpretive analy
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發(fā)表于 2025-3-22 23:47:04 | 只看該作者
Lehrmethoden im technischen Unterricht,run by the British government during the First World War. In the comedy, Shaw explores both print forms such as posters and pamphlets as well as the personality testimonial marketing technique. The author provides a brief history of the bumpy evolution of this technique, from its origins to its repu
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發(fā)表于 2025-3-23 05:00:00 | 只看該作者
https://doi.org/10.1007/978-3-7091-3290-6ing “collaboration” to further articulate professional identities and produce novel strategies for the promotion of personality and product. Illustrating what is at stake in the proximity between advertising and literature, a Harrods campaign that featured Shaw garnered considerable transatlantic fa
10#
發(fā)表于 2025-3-23 08:01:49 | 只看該作者
Michael F. Ashby,David R. H. Joneso repair the public image of the celebrity testimonial against charges of insincerity and fraud, the campaign decided to foreground Shaw’s role in the copywriting process, nearly obscuring the actual product. Revising descriptions of Ireland and inducements to travel there, the playwright struggles
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