Titlebook: Battles to Bridges; US Strategic Communi R. S. Zaharna Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 Diplom

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Battle for Hearts and Minds in U.S. history. The early post-9/11 phase of public diplomacy (2001–2004) is particularly significant from a communication perspective because it set the tone and in some cases the parameters for how subsequent initiatives faired. U.S. public diplomacy launched ever more innovative initiatives to

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TERRA

Changing Dynamics and Strategic Visionsince the American Revolution. A historical overview of U.S. public diplomacy reveals a peculiar pattern of re-inventing the public diplomacy wheel and recycling old debates. When it remerged on the political scene, not only was U.S. public diplomacy confronting recurring debates from the pre-Cold W

conspicuous

The Soft Power Differential: Mass Communication and Network Communicationn rather than force. Observers claimed that ineffective U.S. public diplomacy was depleting the U.S. ability to exercise its soft power in the international arena. However, while U.S. analysts lamented the decline in U.S. soft power, the soft power of nonstate actors, particularly advocacy of nongov

aquatic

Communication, Culture, and Identity in Public Diplomacyecomes the new frontier for defining identities as well as allegiances. Culture is integral to communication between nations and foreign publics. Cultural diversity is also a defining feature of the global communication era. This chapter contrasts the wave of interest in culture that spread across i

Wallow

Strategy and Tactics: Conceptual Frameworksrequires not simply more public diplomacy, but a different vision of strategic public diplomacy. This chapter presents two frameworks for designing and analyzing an array of public diplomacy initiatives at the strategic and tactical levels. The frameworks are intended to provide greater clarity to t

badinage

Grand Strategy: From Battles to Bridgesiplomacy initiatives. Failure to distinguish between these different levels may have been the first critical shortcoming of post-9/11 U.S. public diplomacy. Despite the chorus of calls for“a strategy,” U.S. public diplomacy already had a grand strategy in place. Not only was there an overarching gra

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