Titlebook: Basic Guide to Cultural Tourism Marketing; Practice Cultural Ma Andrea Hausmann,Sarah Schuhbauer Book 2023 The Editor(s) (if applicable) an

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Implementation decisions: Organisation and People),of great importance for the creation of competitive advantages and visitor benefits – in short: for successful cultural tourism marketing. Competitive advantages can be achieved not only through a core service, but also through the “way” in which this service is provided and thus through the compete

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Book 2023nd the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentat

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Introduction to Cultural Tourism Marketing,re the marketing activities of cultural tourism service providers, the marketing management process with its four phases (information phase, strategic phase, operational phase and coordination/evaluation phase) is used as a tool.?

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Book 2023f demand is elaborated..The author:.Prof. Dr. Andrea Hausmann. is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel..

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2197-6708 eably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing

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Geschichte der hepatobili?ren Tumorchirurgiebe on selected aspects which all refer to the instruments in the areas of product, price, sales (distribution) and communication. This chapter illustrates different ways to implement and adapt these tools.