Titlebook: Bank Marketing Management; Arthur Meidan Textbook 1984Latest edition Macmillan Publishers Limited 1984 management.marketing.marketing mana

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Branch location and distribution,anking should be considered in a somewhat different manner. A good definition of distribution in banking is any means of increasing the availability and/or convenience of a service that increases its use or the revenue from its use.

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Customer behaviour and market segmentation,d perceptions about those services. The questions employed in the market research tests asked six basic questions, namely: who is the customer; what does the market buy; when does the market buy; who is involved in the buying; why does the customer buy; how does the market buy? The information gaine

orthodox

Branch location and distribution,seller makes his product available to the buyer. In the marketing of consumer or industrial goods, this is achieved through the use of various middlemen who comprise what is known as a channel of distribution. Since this is not possible with a service such as banking, a channel of distribution for b

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