Titlebook: Back to the Future: Using Marketing Basics to Provide Customer Value; Proceedings of the 2 Nina Krey,Patricia Rossi Conference proceedings

hurricane

A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstractn symbolic money meanings across two nations, India and Korea, at different stages of economic development. Qualitative analysis documents, assesses, and contrasts the rich, symbolic meanings of money for middle-class individuals in these nations.

熔巖

ovation

盡忠

盲信者

砍伐

https://doi.org/10.1007/978-3-031-11854-8port pricing adaptation/standardization decisions. Based on construal-level theory, we develop a model that suggests managerial promotion orientation and firm culture as the boundary conditions and construal-level mindset as the underlying mechanism of the psychic distance–price adaptation decision.

PALMY

Aesthete

FOIL

Back to the Future: Using Marketing Basics to Provide Customer Value978-3-319-66023-3Series ISSN 2363-6165 Series E-ISSN 2363-6173

opprobrious

Managerial Decisions on International Price Adaptation: An Abstract,port pricing adaptation/standardization decisions. Based on construal-level theory, we develop a model that suggests managerial promotion orientation and firm culture as the boundary conditions and construal-level mindset as the underlying mechanism of the psychic distance–price adaptation decision.