| 期刊全稱 | An Introduction to Behavioral Finance and Asset Management | | 期刊簡稱 | A Guide for Students | | 影響因子2023 | Yannick Coulon | | 視頻video | http://file.papertrans.cn/168/167418/167418.mp4 | | 發(fā)行地址 | Offers a comprehensive, practical, and applied textbook on behavioral finance routed in academic research.Applies behavioral finance in asset and wealth management to individual biases and macroeconom | | 圖書封面 |  | | 影響因子 | .This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.. | | Pindex | Textbook 2024 |
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