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Titlebook: Australian Women in Advertising in the Twentieth Century; Jackie Dickenson Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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發(fā)表于 2025-3-21 16:29:33 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱(chēng)Australian Women in Advertising in the Twentieth Century
影響因子2023Jackie Dickenson
視頻videohttp://file.papertrans.cn/166/165877/165877.mp4
圖書(shū)封面Titlebook: Australian Women in Advertising in the Twentieth Century; Jackie Dickenson Book 2016 The Editor(s) (if applicable) and The Author(s) 2016
影響因子.When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry‘s workforce. Australian Women inAdvertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women‘s struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture. .
Pindex Book 2016
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,Elma Kelly’s Empire: An Australian in Asia,on and training, their engagement with feminist politics and women’s networks and their relationship to colonialism and globalisation. Dickenson shows that Australian women used the relatively new and flexible advertising industry to carve out positions of influence beyond the reach of most of their
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The Girls Who Made It,ployment. A few stayed, but most returned, using their overseas experiences to build successful careers in advertising, public relations and social marketing in Australia. After the World War Two, a new generation of Australia advertising women combined the use of these long-established colonial net
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Advertising and Beyond,themselves, their families and their political or creative pursuits. Politically committed women could utilise skills learnt in the advertising industry for developing political propaganda. Creative women could utilise design, illustration and copywriting skills picked up in the industry for cultura
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,Bold Invaders: The Impact of the Women’s Movement,an advertising career than the generation before them. Te first cohort entered the industry before the full impact of the resurgent women’s rights movement. With access to reliable birth control and higher education, and inspired by the women’s movement, the second cohort questioned the gendered ass
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