Titlebook: Augmented Reality and Virtual Reality; The Power of AR and M. Claudia tom Dieck,Timothy Jung Book 2019 Springer Nature Switzerland AG 2019

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Tourism Marketers Perspectives on Enriching Visitors City Experience with Augmented Reality: An Explronment factors: .. Further, the perceived challenges included three organisation factors: ., ., and ., and two environment factors: . and .. Theoretical contributions, practical implications, and recommendations for further research and action are presented.

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Immersive Virtual Reality (IVR) in Higher Education: Development and Implementational boundaries in both clinical cases simulating a hospital ward and natural countryside landmarks. With VR and IVR embedded in the classroom, students expressed greater learning satisfaction while experiencing more opportunities to rehearse professional skills and explore historical artefacts with deeper cultural understanding.

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V-Commerce in Retail: Nature and Potential Impactent related to retail practices. However, interpretations and explanations as to what exactly v-commerce refers to and comprises are inconsistent. This paper addresses the fluid conceptualisation of the v-commerce terminology and advocates the usage of v-commerce terminology exclusively for referrin

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What We Don’t Know. The Effect of Realism in Virtual Reality on Experience and Behaviourviour. Creating high realistic worlds is time consuming and expensive and it is unclear whether it is always needed. With the aim of gaining insights about questions related to presence and realism, an experiment involving 72 participants was set up upon a Virtual Reality cycling apparatus in which

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constitutional

Designing Valuable Augmented Reality Tourism Application Experiencesth the proliferation of technologies has increased pressure for tourism organisations design and add value to tourist experiences. Whilst much research attention has focused on the potential of AR, exploring areas such as adoption, acceptance and usability, there is a lack of research outlining guid

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Experiencing Virtual Reality in Heritage Attractions: Perceptions of Elderly Usersw studies have qualitatively explored the experience from elderly tourists perspective. Latest technology needs to be relevant and easy to use for elderly users in order to be accepted. Therefore, this study aims to examine the impact of VR on elderly tourists’ experience. In order to achieve the ai

Enrage

A Case Study: Assessing Effectiveness of the Augmented Reality Application in Augusta Rauricair museum in Switzerland. The user groups differentiated within the scope of this study digital natives and digital immigrants. The paper applies the experience economy framework for assessing the differences between the user groups. The data gathered from the surveys and analysis of selected interv