Titlebook: Assortment and Merchandising Strategy; Building a Retail Pl Constant Berkhout Book 2019 The Editor(s) (if applicable) and The Author(s), un

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道學(xué)氣

PARA

用肘

Ways of Organising Assortment,the products. Rules of thumb are no longer sufficient and category managers have the opportunity to make more rational, fact-based driven decisions on space allocation. Berkhout suggests some 15 techniques that make the way of merchandising more effective. These are all supported with academic studi

樣式

Shopper Characteristics,ety of an assortment. This chapter provides rich practical detail that allows practitioners to optimise the landing zone, navigation, search and selection. Berkhout shows how to make theoretical concepts on shopper typologies work in retail: Shopping momentum, shopper decision tree, maximising versu

Magnificent

發(fā)生

Retailer Assortment and Merchandising Plan,opper characteristics and types of shopping missions lead to one integrated assortment and merchandising plan. Category managers take the desired retail brand image as input and work out how they define the category and which products are given special functions such as key value items and traffic b

CUB

Universal Merchandising Guidelines,e attention to products on eye level and the salience of sign-post brands. This allows for universal merchandising guidelines for online and brick-and-mortar stores that are applicable across categories and retail contexts. Berkhout also presents guidelines specifically for online and brick-and-mort

粗糙

Category Merchandising Role Model, resource allocation across categories, Berkhout presents a category merchandising role framework. Based on (perceived) complexity and familiarity, the categories can assume six different roles for the retailer. Each role comes with very specific and practical recommendations on the type of merchand

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