Titlebook: Asian Brand Strategy; How Asia Builds Stro Martin Roll Book 2006 Palgrave Macmillan, a division of Macmillan Publishers Limited 2006 brand.

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書目名稱Asian Brand Strategy影響因子(影響力)




書目名稱Asian Brand Strategy影響因子(影響力)學(xué)科排名




書目名稱Asian Brand Strategy網(wǎng)絡(luò)公開度




書目名稱Asian Brand Strategy網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Asian Brand Strategy被引頻次




書目名稱Asian Brand Strategy被引頻次學(xué)科排名




書目名稱Asian Brand Strategy年度引用




書目名稱Asian Brand Strategy年度引用學(xué)科排名




書目名稱Asian Brand Strategy讀者反饋




書目名稱Asian Brand Strategy讀者反饋學(xué)科排名

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,Branding — The Driver of a Successful Business Strategy,ich their life experiences. People have a need to affiliate and surround themselves with things they know well, trust and aspire to be. From a customer viewpoint, a brand is a signal of quality and creates a bond of trust with the manufacturers behind them.

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Conclusion,e most vibrant business playground in the world. There is a slow but steady shift in the Asian business mindset. Gone are the days when low cost and manufacturing prowess alone served as competitive advantages for Asian companies. Asian corporations are realizing the importance of moving up the valu

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