Titlebook: Applying Behavioural Science to the Private Sector; Decoding What People Helena Rubinstein Book 2018 The Editor(s) (if applicable) and The

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The Integration of Behavioural Science into Businessfor how to apply it. Rubinstein highlights the importance of addressing the concern that behavioural science will disrupt tried and tested ways of working, and the need to change internal mindsets. Behavioural science is not suited for all challenges and the organisation needs to be clear about wher

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The Importance of Multiple Perspectivesr functions to need to be part of a multidisciplinary team, as many functions touch on the way people interact with each other and with products and services. This chapter provides a brief overview of the academic literature about the benefits and challenges of working in multidisciplinary teams and

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The Ethical Risks of Behavioural Science. In this chapter, Rubinstein outlines the debate about the ethics of nudging in the public sector where, despite being used to promote good behaviour, it has been accused of ‘soft paternalism’ and the removal of free choice. She argues that although people are suspicious of its use in the private s

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The Benefits of Applying Behavioural Science to Businessess sectors can get value from its application, and how students of psychology and business can learn to apply behavioural theory to real-world problems. This chapter reprises the main themes of the book. First, if businesses apply the scientific method to understanding consumers and customers, they

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