期刊全稱 | Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control o | 影響因子2023 | Bruce Kilpatrick,Pierre Kobel,Pranvera K?llezi | 視頻video | http://file.papertrans.cn/159/158691/158691.mp4 | 發(fā)行地址 | Provides an analysis of two "hot topics" in the field of antitrust and unfair competition law.Identifies trends and highlights the differences between and most interesting features of national regulat | 學(xué)科分類 | LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition | 圖書封面 |  | 影響因子 | .This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.?..The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the?responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.?..In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports..The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair c | Pindex | Conference proceedings 2023 |
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