Titlebook: Animation and Advertising; Malcolm Cook,Kirsten Moana Thompson Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive

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https://doi.org/10.1007/978-1-349-18782-9lture, embodying reliability and speed and offering the promise of ‘Better Living Through Electricity’, while encouraging consumers to use new electrical appliances. This paper explores the ways in which Reddy Kilowatt exemplified the prolific fluidity with which sponsored animation moved intermedia

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