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Titlebook: Animation and Advertising; Malcolm Cook,Kirsten Moana Thompson Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive

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發(fā)表于 2025-3-21 17:57:05 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Animation and Advertising
影響因子2023Malcolm Cook,Kirsten Moana Thompson
視頻videohttp://file.papertrans.cn/158/157745/157745.mp4
發(fā)行地址Argues that animation has been fundamentally shaped by its use for advertising.Revises famous names of animation history in light of advertising work, including Pixar, Anime, Disney, MTV, Lotte Reinig
學(xué)科分類Palgrave Animation
圖書封面Titlebook: Animation and Advertising;  Malcolm Cook,Kirsten Moana Thompson Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive
影響因子.Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for? anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animatio
Pindex Book 2019
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發(fā)表于 2025-3-21 20:32:22 | 只看該作者
The Supply of Agricultural Products,s how the MoI’s animated films and the ways they were distributed were influenced by techniques in commercial advertising and prestige publicity, and is indicative of the intersecting functions of these films as propaganda, publicity and education.
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發(fā)表于 2025-3-22 04:04:33 | 只看該作者
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Economics as a Science of Human Behaviourrole of materiality and innovative technology. The relationship between the Philips Company and the Pal Studio is discussed in more detail as their collective marketing strategies indicate transnational advertising prior to World War II.
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發(fā)表于 2025-3-22 12:30:31 | 只看該作者
Natural Environment: Fair Siting Proceduresch Reiniger’s animations were targeted at specific audiences. By locating Reiniger’s GPO animations within a broader literary tradition, curious connections emerge between her ‘useful’ filmmaking and the didactic function of traditional fairy tales.
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發(fā)表于 2025-3-22 14:54:56 | 只看該作者
Systems Description and Models in Economics,park itself also featured number of attractions that promoted other corporations, using both cel animated films and expanded forms of animation. This activity continued into work for the 1964–1965 New York World’s Fair and the later Walt Disney World resort in Florida.
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https://doi.org/10.1007/978-3-662-54828-8ount of animation airing during the earliest years of Japanese television, namely commercials. This chapter re-evaluates the relationship between anime and television by considering early animated advertisements on Japanese television as productive, historically undervalued sites for critical exploration.
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發(fā)表于 2025-3-23 08:13:13 | 只看該作者
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