| 期刊全稱 | Analytics in Smart Tourism Design | | 期刊簡稱 | Concepts and Methods | | 影響因子2023 | Zheng Xiang,Daniel R. Fesenmaier | | 視頻video | http://file.papertrans.cn/157/156719/156719.mp4 | | 發(fā)行地址 | Presents cutting-edge research on the development of analytics in travel and tourism.Introduces new conceptual frameworks and measurement tools.Includes several relevant case studies for the applicati | | 學(xué)科分類 | Tourism on the Verge | | 圖書封面 |  | | 影響因子 | This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, | | Pindex | Book 2017 |
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