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Titlebook: An Integrative Approach to Innovation Management; Patterns of Companie Nicolas Zacharias Book 2011 Gabler Verlag | Springer Fachmedien Wies

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發(fā)表于 2025-3-21 18:18:25 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱An Integrative Approach to Innovation Management
期刊簡(jiǎn)稱Patterns of Companie
影響因子2023Nicolas Zacharias
視頻videohttp://file.papertrans.cn/156/155082/155082.mp4
學(xué)科分類Neue Perspektiven der marktorientierten Unternehmensführung
圖書(shū)封面Titlebook: An Integrative Approach to Innovation Management; Patterns of Companie Nicolas Zacharias Book 2011 Gabler Verlag | Springer Fachmedien Wies
影響因子Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the customer-related outcomes of product program innovativeness. In his empirical analyses with data from B2B companies, he identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Pindex Book 2011
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Die Qualit?t der marktbezogenen Planungits long-term strength and survival” (Damanpour/ Gopalakrishnan 1999, p. 57). Thus, innovations are particularly critical for companies‘ long-term success, and “it is impossible to escape the reality that corporations must be innovative in order to survive” (Amabile 1988, p. 124).
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發(fā)表于 2025-3-22 04:26:17 | 只看該作者
Die Qualit?t der marktbezogenen Planungnvesting in all innovation drivers in parallel and force them instead to focus on the most important drivers. But which most promising factors combine most effectively to lead to superior innovativeness?
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,Study 1 – Patterns and Performance Outcomes of Innovation Orientation,nvesting in all innovation drivers in parallel and force them instead to focus on the most important drivers. But which most promising factors combine most effectively to lead to superior innovativeness?
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發(fā)表于 2025-3-22 16:18:18 | 只看該作者
,Study 2 – Different Dimensions of Product Program Innovativeness and Their Effects on Customer Loya indicating the supplier ‘s ability to stay competitive. These benefits make the supplier an attractive partner for B2B customers seeking to establish long-term relationships. Thus, a company ‘s innovativeness may be an important means of fostering customer loyalty in B2B relationships.
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發(fā)表于 2025-3-22 22:56:50 | 只看該作者
Book 2011to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the customer-related outcomes of product program innovativeness. In his empirical analyses with data from B2B companies, he identifies four different types
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