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Titlebook: An Instructor‘s Manual to H2H Marketing Case Studies; Teach Human-to-Human Philip Kotler,Waldemar Pfoertsch,Kejsi Sulaj Book 2024 The Edito

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發(fā)表于 2025-3-21 18:53:04 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱An Instructor‘s Manual to H2H Marketing Case Studies
期刊簡稱Teach Human-to-Human
影響因子2023Philip Kotler,Waldemar Pfoertsch,Kejsi Sulaj
視頻videohttp://file.papertrans.cn/156/155066/155066.mp4
發(fā)行地址Presents detailed guideline to teaching selected case studies on H2H Marketing.Focuses on comprehending a human-centric approach to marketing strategy.Helps in planning further teaching material
學(xué)科分類Springer Business Cases
圖書封面Titlebook: An Instructor‘s Manual to H2H Marketing Case Studies; Teach Human-to-Human Philip Kotler,Waldemar Pfoertsch,Kejsi Sulaj Book 2024 The Edito
影響因子.This is an instructor‘s manual for the popular textbook ‘H2H Marketing: Case Studies on Human-to-Human Marketing‘ (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom..‘H2H Marketing‘ focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation..?.
Pindex Book 2024
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發(fā)表于 2025-3-21 23:46:03 | 只看該作者
Rethinking Operative Marketing: The H2H Process,panies can improve the marketing efficiency and provide human-centered marketing services and the same time but need the right mindset to make this happen. In the case study ., these operative challenges are exemplified. . success factors include s., establishing them as an .. This chapter has also a case study about . shift to .
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Springer Business Caseshttp://image.papertrans.cn/a/image/155066.jpg
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An Instructor‘s Manual to H2H Marketing Case Studies978-3-031-49005-7Series ISSN 2662-5431 Series E-ISSN 2662-544X
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發(fā)表于 2025-3-23 01:04:44 | 只看該作者
Bestimmung der Elastizit?t der H?lzerdset .. Prominent companies such as .. . . answer both individual and organizational H2H mindset issues. . serves as a compelling case study, deeply committed to sustainability under CEO Michael Hetzer’s leadership.
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發(fā)表于 2025-3-23 05:39:50 | 只看該作者
Bestimmung der Elastizit?t der H?lzerincreased revenue. . about the concept are answered in this chapter. Key strategies for adopting . involve ., ., and ., ., ., . The . It embraces principles like .. Whole Foods Market is celebrated for its . Another case study in this chapter for this context is ., which used a . to create an .. Add
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