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Titlebook: An Insider‘s Guide to Place Branding; Shaping the Identity Florian Kaefer Book 2021 The Editor(s) (if applicable) and The Author(s), under

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發(fā)表于 2025-3-21 16:16:22 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱An Insider‘s Guide to Place Branding
期刊簡稱Shaping the Identity
影響因子2023Florian Kaefer
視頻videohttp://file.papertrans.cn/156/155058/155058.mp4
發(fā)行地址Offers a unique mix of storytelling by interviews, and information sharing from research insights.Presents a hands-on guide for consultants, regional planners, tourism policy-makers and place marketer
學科分類Management for Professionals
圖書封面Titlebook: An Insider‘s Guide to Place Branding; Shaping the Identity Florian Kaefer Book 2021 The Editor(s) (if applicable) and The Author(s), under
影響因子This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a?book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community..
Pindex Book 2021
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Adam Mikolajczyk on Meaningful City BrandingCEO of Best Place—European Place Marketing Institute: a boutique consulting organization that helps places, mainly in Central and Eastern Europe, to become attractive, sustainable, strong brands. Adam has spoken at dozens of conferences in Poland and abroad, including the first conference in Russia
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Dr. Andrea Lucarelli on the Politics of Place Brandingpolitical dimension of branding places as cities and regions, as well as other public–private sector entities and sport sectors. He mainly adopts qualitative methodologies, using a vast array of socio-cultural and political approaches to analyze the socio-economic impact of branding. Andrea is a co-
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Andrew Hoyne on Placemaking and Place Branding in Australiathe last decade Hoyne has evolved to a core focus on place and property, and today they work with major international asset owners, developers, and local councils to create recognizable landmarks and destinations. Andrew’s passion for the power of place has led him to produce ., a series of resource
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Aparna Dutt Sharma on India, Nation Branding and Investment Promotionndation (IBEF) of the Government of India. At IBEF, Aparna brought international acclaim for the government-led branding institution through high decibel . campaigns in over 25 markets. She has been Vice President of the World Association of Investment Promotion Agencies (WAIPA) and led country stra
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