Titlebook: Ambush Marketing & the Mega-Event Monopoly; How Laws are Abused Andre M. Louw Book 2012 T.M.C. ASSER PRESS, The Hague, The Netherlands, an

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Book 2012ents in respect of the law’s treatment of mega-event commercialisation.Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega

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,Innere Sekretion der Bauchspeicheldrüse,background to the discussion in the rest of the work and will provide a cursory introduction to central concepts such as sports sponsorship, commercial rights to sports mega-events and ambush marketing of events, all of which will be examined in more detail in the later chapters. The chapter will ex

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,Die Syphilis der Bauchspeicheldrüse,ch special legal protection has been obtained in those systems, in recent years, where . event legislation has been passed under significant pressure from the event organisers who now demand the creation of such special laws as an absolute . in order to obtain the rights to host these events. The la

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,Cystenbildungen der Bauchspeicheldrüse,s. This chapter will critically examine the ways in which such special laws not only supplement but often significantly alter the fundamental precepts, characteristics and working of intellectual property laws. IP rights are, of course, important in the context of event sponsorships and also of ambu

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,Anomalien der Bauchspeicheldrüse, law (or anti-trust) implications of such laws. Chapter 2 examined how the mega-event sponsorship model functions, and hinted at the fact that the modern sports mega-event is a commercial monopoly through which event organisers (and sponsors) pursue excessive market control in interests of the pursu

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,Die Syphilis der Bauchspeicheldrüse,, by briefly examining the potential human rights implications of such laws. It will examine issues such as the impact of anti-ambushing laws on free speech and on constitutionally protected property rights and the freedom of trade. The discussion will focus attention on the urgent need for the lega