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Titlebook: Ambush Marketing & the Mega-Event Monopoly; How Laws are Abused Andre M. Louw Book 2012 T.M.C. ASSER PRESS, The Hague, The Netherlands, an

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發(fā)表于 2025-3-21 17:03:36 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Ambush Marketing & the Mega-Event Monopoly
期刊簡稱How Laws are Abused
影響因子2023Andre M. Louw
視頻videohttp://file.papertrans.cn/155/154432/154432.mp4
發(fā)行地址A novel, comprehensive, detailed and critical review aimed at providing much-needed balance to the ambush marketing debate.New approach of the subject, accessible to not only lawyers and legal academi
學(xué)科分類ASSER International Sports Law Series
圖書封面Titlebook: Ambush Marketing & the Mega-Event Monopoly; How Laws are Abused Andre M. Louw Book 2012 T.M.C. ASSER PRESS, The Hague, The Netherlands, an
影響因子This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘a(chǎn)ssociation rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation.Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega
Pindex Book 2012
The information of publication is updating

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沙發(fā)
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,Cystenbildungen der Bauchspeicheldrüse,ovide to event organisers and their commercial partners by means of . event legislation, from a critical perspective. The conclusion is that this expansion is illegitimate and unjustifiable in this context, and provides a major cause for concern regarding the legitimacy of special event protection laws.
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Harnessing Special Laws to Protect Commercial Rights to Sports Mega-Events,ies that have passed such special anti-ambushing laws to countries where event organisers have been forced to resort to only the existing laws available on the statute book or in terms of the common law or otherwise. Some of the special laws discussed in this chapter will be the subject of more in-depth critical scrutiny in the later chapters.
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發(fā)表于 2025-3-22 22:01:19 | 只看該作者
Mega-Event Commercial Rights Protection and Human Rights,and, specifically, developmental states such as South Africa, India and Brazil, who are more and more frequently bidding for and successfully acquiring the rights to host mega-events, and then called upon to pass laws which undermine fundamental principles of their hard-fought constitutional democracies.
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發(fā)表于 2025-3-23 03:34:18 | 只看該作者
1874-6926 he subject, accessible to not only lawyers and legal academiThis book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marke
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