Titlebook: All Thumbs; Mobile Marketing tha Michael Dru Kelley Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 brand.marketing.mo

樂章

When Your Past Mobile Marketing Efforts Have Failed,Throughout the last few years, I have seen seemingly smart executives who respond to a new idea or way to leverage a technology with, “Thanks, but we tried a mobile technology like that once and it failed.” Failure is an option. Giving up is not, especially in mobile.

narcissism

滔滔不絕地說

Abutment

Perineum

Beginning a Mobile Strategy,g—accountants, engineers, coders, product developers, etc. From my experiences, advertising and marketing is a blend of both science and art, which is ironic given that completely opposite parts of the brain are tapped for each. Given the explosion of technology, the advertising industry has largely

Neuralgia

草率男

The New Two-Fisted TV Viewer,he screen and tells the viewers to grab their phone and snap a picture of the weather in their area. I find myself obeying and dutifully taking pictures out the window, only to spend the next 15 minutes figuring out where to send them because the anchor failed to tell me. Now, I realize that I’m no

帶來

PHON

Impulse Buy!,as worked actively to evolve retail marketing, whether conceiving novel marketing plans like in-store TV networks (that have really never taken off) or floor decals in front of shelves telling you about a new product (other than peripheral vision, does anyone really look at the floor while shopping?

TIA742