| 期刊全稱 | Aligning Business Strategies and Analytics | | 期刊簡稱 | Bridging Between The | | 影響因子2023 | Murugan Anandarajan,Teresa D. Harrison | | 視頻video | http://file.papertrans.cn/154/153353/153353.mp4 | | 發(fā)行地址 | Focuses on issues related to the alignment of business strategies and analytics.Helps bridge the gap in the relevance and usefulness of academic research in the area of alignment that is often questio | | 學(xué)科分類 | Advances in Analytics and Data Science | | 圖書封面 |  | | 影響因子 | This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization’s decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners,but this book seeks to bridge this gap..Aligning Business Strategies and Analytics: Bridging Between Theory and Practice. is comprised of twelve chapters, divided into three sections. The book begins b | | Pindex | Book 2019 |
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