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Titlebook: Agile Marketing Strategies; New Approaches to En Rajagopal Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive licen

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樓主
發(fā)表于 2025-3-21 16:30:45 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Agile Marketing Strategies
期刊簡(jiǎn)稱New Approaches to En
影響因子2023Rajagopal
視頻videohttp://file.papertrans.cn/152/151345/151345.mp4
發(fā)行地址Redefines customer relationship processes and suggests new metrics to evaluate the efficacy of customer relations.Explores themes such as consumer behavior dynamics, social media, relationship marketi
圖書封面Titlebook: Agile Marketing Strategies; New Approaches to En Rajagopal Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive licen
影響因子This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers..?.The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly..Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values..
Pindex Book 2022
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沙發(fā)
發(fā)表于 2025-3-21 23:55:28 | 只看該作者
able to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values..978-3-031-04214-0978-3-031-04212-6
板凳
發(fā)表于 2025-3-22 02:58:47 | 只看該作者
Consumer Dynamicsa new stream of brain research, which has broadly benefitted the advertising and communication in the firms. Neuromarketing is the part of neuroscience research that targets at contemplating the purchaser conduct through the cerebrum’s instinctual procedures and reactions. This chapter discusses evo
地板
發(fā)表于 2025-3-22 06:53:38 | 只看該作者
Neurobehavioral Perspectiveseferrals on the neurobehavioral development among consumers. Developing agile marketing model by understanding the neurobehavioral attributes is also addressed in this chapter. This chapter includes discussions broadly on neurobehavioral attributes, emotions and consumer behavior, arousal and merrim
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發(fā)表于 2025-3-22 09:21:31 | 只看該作者
Rethinking Marketingketing activities. This chapter categorically addresses the contemporary marketing challenges at both ends of the marketing pipeline by examining the aggressive and defensive marketing practices. The role of critical thinking and collective intelligence in developing cognitive skills has been discus
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發(fā)表于 2025-3-22 14:45:09 | 只看該作者
Curriculum in International Contextsa new stream of brain research, which has broadly benefitted the advertising and communication in the firms. Neuromarketing is the part of neuroscience research that targets at contemplating the purchaser conduct through the cerebrum’s instinctual procedures and reactions. This chapter discusses evo
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發(fā)表于 2025-3-22 20:53:27 | 只看該作者
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發(fā)表于 2025-3-22 21:45:09 | 只看該作者
übersicht über das curriculare Verfahrenketing activities. This chapter categorically addresses the contemporary marketing challenges at both ends of the marketing pipeline by examining the aggressive and defensive marketing practices. The role of critical thinking and collective intelligence in developing cognitive skills has been discus
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發(fā)表于 2025-3-23 05:16:37 | 只看該作者
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發(fā)表于 2025-3-23 09:36:56 | 只看該作者
Curriculum in International Contextseferences, technology advancement, and market trends), and noise (crowd behavior, social stimuli, and personality). The taxonomy of consumer behavior includes individual and group behavior, and social consumption behavior. Consumer emotions contribute significantly to the neurobehavioral dynamics, w
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