Titlebook: Agile Marketing; Michelle Accardi-Petersen Book 2011 Michelle Accardi-Petersen 2011

寬大

Vasoconstrictor

Collaborative Leadership,ind them in delivering the leads they need today? Can there ever be peace in the Garden of Eden with snakes lurking around every corner? The truth, and starting at the very beginning, can set you free.

松雞

How to Get Moving in Agile,ures associated with a non-traditional marketing methodological approach. It borrows from the agile engineering discipline of application development and the application of what I am coining the “obvious principle.”

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真實(shí)的你

nerve-sparing

A Practical Case for Using Agile Methods,e to the business while reducing its marketing staff and budget by more than 50%. This case study will examine the application of an agile approach for organizational alignment, process transformation and optimization, and managerial leadership. We’ll look at how agile uses planning, iteration, and

SPURN

Ornithologist

Plan, Fail, Iterate, Succeed,nt. Not so coincidentally, agile is based on persistence and, most importantly, planning; perhaps just not in the typical areas you might think. Unlike more traditional approaches to project management or any task methodology you might adopt, agile methodology may not come into the project with neat

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How to Get Moving in Agile,I have outlined some of my thoughts and ideology about marketing as a practice, the role of marketing in an organization, examples of successful marketing outcomes, the importance of process, the importance of marketing planning, the path to driving collaboration, a case study on my personal experie

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