Titlebook: Aerospace Marketing Management; Manufacturers · OEM Philippe Malaval,Christophe Bénaroya Book 2002 Springer Science+Business Media New Yor

航天飛機

書目名稱Aerospace Marketing Management影響因子(影響力)




書目名稱Aerospace Marketing Management影響因子(影響力)學(xué)科排名




書目名稱Aerospace Marketing Management網(wǎng)絡(luò)公開度




書目名稱Aerospace Marketing Management網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Aerospace Marketing Management被引頻次




書目名稱Aerospace Marketing Management被引頻次學(xué)科排名




書目名稱Aerospace Marketing Management年度引用




書目名稱Aerospace Marketing Management年度引用學(xué)科排名




書目名稱Aerospace Marketing Management讀者反饋




書目名稱Aerospace Marketing Management讀者反饋學(xué)科排名

者變

The Individual and Organizational Purchase,eam, plane or satellite manufacturers-integrators also buy components from their suppliers. Understanding the needs and the processes of upstream or downstream buying is the basis of marketing. This means analyzing the individual psychological, sociocultural and psychosocial factors which enter into

overreach

破譯密碼

Market Segmentation and Positioning,es in order to be able to choose an appropriate strategy for each one (targeting). Then, it is a question of making the clearest distinction possible between oneself and competitors in the mind of the customer. This is the object of positioning.

DAMN

Spirometry

漸強

Maximizer

Selecting Distribution Channels and Sales Team Management,he supplier and the customer and consequently, it is possible to focus on managing the sales team (direct channel). However, a product as complex as a plane can also be sold to a leasing company. In this case the latter plays the intermediary role. This phenomenon which began with civil aircraft is

terazosin

cajole