Titlebook: Advertising in the Age of Persuasion; Building Brand Ameri Dawn Spring Book 2011 Dawn Spring 2011 advertising.America.building.crusades.fou

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https://doi.org/10.1007/978-1-84882-730-1ion of Eisenhower, the use of the Advertising Council by the White House survived the transfer of the executive branch from the Democrats to the Republicans, and the use of persuasive information, as J. Walter Thompson Company executive James Webb Young described at Hot Springs in 1941, was now part

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Introduction,brand-name goods.. In the early twentieth century, the use of advertising, market research, and global trade to advance American interests became a more widely accepted economic and political strategy, and advertisers sought to make themselves invaluable in the modern world. As advertising came into

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,“Persuaders in the Public Interest”, whose representatives championed these causes in the 1940s and 1950s were some of the most important early practitioners. Free enterprise was born in the late nineteenth century with the sale of goods to mass national markets; the large-scale production of brand goods, such as Ivory soap by Procter

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,“Miracle, U.S.A.”, media, and the federal government.. This network formed the invisible hand of persuasion that came to guide American free enterprise. These campaigns also helped create a brand identity, a positive essence associated with the brand and visual symbols that represented the brand for the United States

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