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Titlebook: Advertising Management; Concepts, Theories, Manukonda Rabindranath,Aradhana Kumari Singh Book 2024 The Editor(s) (if applicable) and The A

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發(fā)表于 2025-3-21 17:35:10 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Advertising Management
期刊簡(jiǎn)稱Concepts, Theories,
影響因子2023Manukonda Rabindranath,Aradhana Kumari Singh
視頻videohttp://file.papertrans.cn/151/150431/150431.mp4
發(fā)行地址Explores journey of public service advertising in India.Covers various hierarchical models and theories of advertising in detail.Discusses various forms of advertising with benefits and limitations
圖書封面Titlebook: Advertising Management; Concepts, Theories,  Manukonda Rabindranath,Aradhana Kumari Singh Book 2024 The Editor(s) (if applicable) and The A
影響因子.This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts..It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea..
Pindex Book 2024
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書目名稱Advertising Management影響因子(影響力)




書目名稱Advertising Management影響因子(影響力)學(xué)科排名




書目名稱Advertising Management網(wǎng)絡(luò)公開度




書目名稱Advertising Management網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Advertising Management被引頻次




書目名稱Advertising Management被引頻次學(xué)科排名




書目名稱Advertising Management年度引用




書目名稱Advertising Management年度引用學(xué)科排名




書目名稱Advertising Management讀者反饋




書目名稱Advertising Management讀者反饋學(xué)科排名




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Public Service Advertising in Indiaeness. In previous chapters, you have learned about different types of advertising. In marketing, advertising comes under promotion strategy which aims to promote brands and create a favourable attitude by highlighting the features and advantages that are intended to fulfil the needs of the target c
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Understanding Advertising Process: Models and Theoriesat promotes sales. By looking at the various process of advertising from creating awareness to initiating purchase behaviour, advertising is sometimes no longer seen as a communication tool the only motive is to promote a product. Advertising creates a perception about the brand, builds brand image
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