| 期刊全稱 | Advertising Management | | 期刊簡(jiǎn)稱 | Concepts, Theories, | | 影響因子2023 | Manukonda Rabindranath,Aradhana Kumari Singh | | 視頻video | http://file.papertrans.cn/151/150431/150431.mp4 | | 發(fā)行地址 | Explores journey of public service advertising in India.Covers various hierarchical models and theories of advertising in detail.Discusses various forms of advertising with benefits and limitations | | 圖書封面 |  | | 影響因子 | .This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts..It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.. | | Pindex | Book 2024 |
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