| 期刊全稱 | Advertising Literacy for Young Audiences in the Digital Age | | 期刊簡(jiǎn)稱 | A Critical Attitude | | 影響因子2023 | Beatriz Feijoo,Erika Fernández Gómez | | 視頻video | http://file.papertrans.cn/151/150430/150430.mp4 | | 發(fā)行地址 | Highlights the impact and importance that the new advertising formats have in the lives of children and youth.Provides a state-of-the-art view of the relationship between children and youth and advert | | 圖書(shū)封面 |  | | 影響因子 | .This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers between commercial content and regular media become blurred, posing a challenge for children and adolescents to discern persuasive intent in advertising and distinguish advertising from other media content. ..In this context, it is crucial to assess children and adolescents’ preparedness to navigate digital advertising effectively by understanding their level of advertising literacy. With a higher level of advertising literacy, young audiences can evaluate advertisements, considering factors such as product appeal, presentation, and relevance to their experiences, as well as grasp thepurpose behind advertising and the techniques employed. ..This contributed volume brings together empirical studies and literature reviews to present an overview of the current research on advertising literacy | | Pindex | Book 2024 |
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