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Titlebook: Advances in National Brand and Private Label Marketing; Sixth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

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發(fā)表于 2025-3-21 20:03:15 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Advances in National Brand and Private Label Marketing
期刊簡稱Sixth International
影響因子2023Francisco J. Martínez-López,Juan Carlos Gázquez-Ab
視頻videohttp://file.papertrans.cn/150/149077/149077.mp4
發(fā)行地址Puts a special emphasis on branding in the digital age.Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety
學科分類Springer Proceedings in Business and Economics
圖書封面Titlebook: Advances in National Brand and Private Label Marketing; Sixth International  Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference
影響因子.The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing..The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. .This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches..
Pindex Conference proceedings 2019
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The Impact of Age on the Relationship Between Assortment Size and Perceived Valueundertake. This makes it necessary for the decision makers to carefully evaluate each project before deciding which ones to accept and which ones to reject. Whether the projects are selected independently or in conjunction with other projects, each must be justified, first and foremost, based on the
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arch focuses on a sensitivity analysis of the WRF-solar model, particularly its shortwave (SW) irradiance parameterization, as well as the WRF model, examining microphysics, land surface, planetary boundary layer (PBL), and cumulus schemes for solar and wind energy assessment. The study identifies o
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