| 期刊全稱 | Advances in National Brand and Private Label Marketing | | 期刊簡稱 | Fourth International | | 影響因子2023 | Francisco J. Martínez-López,Juan Carlos Gázquez-Ab | | 視頻video | http://file.papertrans.cn/150/149071/149071.mp4 | | 發(fā)行地址 | Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety of areas.Highlights consumer behaviour after the global | | 學(xué)科分類 | Springer Proceedings in Business and Economics | | 圖書封面 |  | | 影響因子 | .This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions ?of the 2017 International Conference on National Brand & Private Label Marketing?in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.. | | Pindex | Conference proceedings 2017 |
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