Titlebook: Advances in Information Technology; 6th International Co Borworn Papasratorn,Nipon Charoenkitkarn,Vithida C Conference proceedings 2013 Spr

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Yosvanis Acanda,Chunxia Wang,Amit Levycketing across the world. For the successful implementation of a B2C E-business, it is necessary to understand the trust issues associated with the online environment which holds the customer back from shopping online. This paper proposes a framework for assessing the level of trust in any B2C E-Com

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