期刊全稱 | Advances in Digital Marketing and eCommerce |
期刊簡稱 | Fourth International |
影響因子2023 | Francisco J. Martínez-López |
視頻video | http://file.papertrans.cn/148/147835/147835.mp4 |
發(fā)行地址 | Provides latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in eComm |
學(xué)科分類 | Springer Proceedings in Business and Economics |
圖書封面 |  |
影響因子 | .The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing...This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.. |
Pindex | Conference proceedings 2023 |