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Titlebook: Advances in Digital Marketing and eCommerce; First International Francisco J. Martínez-López,Steven D‘Alessandro Conference proceedings 20

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發(fā)表于 2025-3-21 19:12:37 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Advances in Digital Marketing and eCommerce
期刊簡稱First International
影響因子2023Francisco J. Martínez-López,Steven D‘Alessandro
視頻videohttp://file.papertrans.cn/148/147832/147832.mp4
發(fā)行地址Features latest research on social commerce and social media strategies.Includes articles studying psychological and behavioral factors.Provides latest insights on developing business models for the d
學(xué)科分類Springer Proceedings in Business and Economics
圖書封面Titlebook: Advances in Digital Marketing and eCommerce; First International  Francisco J. Martínez-López,Steven D‘Alessandro Conference proceedings 20
影響因子This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more..
Pindex Conference proceedings 2020
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Digital Marketing Strategies in Educational Tourism: A Social Media Perspective,osophical?Republican and Erastian works.?The subject of this book together with the conclusions reached will provide scholars and students with crucial new material relating to the classical tradition, the history of scholarship, and the intellectual history of the early Enlightenment..978-3-319-84233-2978-3-319-49757-0
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The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and house staff to enter and to succeed in this most rapidly evolving field in medicine..The Radiology Survival Kit: What You Need to Know for USMLE and the Clinics. is a practical, clinically-oriented textboo978-3-030-84363-2978-3-030-84365-6
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W. Schlosser,T. Schmidt-Kaler,E. F. Milones strategies to users on quality inference, and offers actionable knowledge to average people as producers and the platform on how to design effective signal devices to build their user bases and earn revenue in the short and long runs. This study thus sheds light on such an IT-enabled production by
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https://doi.org/10.1007/978-981-19-3567-1, so called social media eWOM, our findings confirm that this form of interpersonal communication (i.e., strong social ties) becomes so dominant that any other type of subsequently consulted eWOM – whether it be consistent or inconsistent with SeWOM in valence – becomes neglectable. Based on our res
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Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med,978-1-137-26860-0
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