期刊全稱 | Advances in Digital Marketing and eCommerce | 期刊簡稱 | First International | 影響因子2023 | Francisco J. Martínez-López,Steven D‘Alessandro | 視頻video | http://file.papertrans.cn/148/147832/147832.mp4 | 發(fā)行地址 | Features latest research on social commerce and social media strategies.Includes articles studying psychological and behavioral factors.Provides latest insights on developing business models for the d | 學(xué)科分類 | Springer Proceedings in Business and Economics | 圖書封面 |  | 影響因子 | This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.. | Pindex | Conference proceedings 2020 |
The information of publication is updating
|
|