期刊全稱 | Advances in Corporate Branding | 影響因子2023 | John M. T. Balmer,Shaun M. Powell,Tim Oliver Brexe | 視頻video | http://file.papertrans.cn/148/147384/147384.mp4 | 發(fā)行地址 | Accompanied by an introductory chapter to provide further insights into the field and future research avenues.Includes nascent and burgeoning research topics to aid PhD and advanced students.Highlight | 學(xué)科分類 | Journal of Brand Management: Advanced Collections | 圖書封面 |  | 影響因子 | .This prestigious edited collection of articles from the .Journal of Brand Management.?discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. .Advances in Corporate Branding. is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as ‘a(chǎn)dvanced introductions‘.. | Pindex | Book 2017 |
The information of publication is updating
|
|