| 期刊全稱 | Advances in Advertising Research VIII | | 期刊簡(jiǎn)稱 | Challenges in an Age | | 影響因子2023 | Vesna Zabkar,Martin Eisend | | 視頻video | http://file.papertrans.cn/147/146624/146624.mp4 | | 發(fā)行地址 | Collection of essays on advertising, communication, marketing and media management?.Publication in the field of economic sciences.Essays on advertising effectiveness.Includes supplementary material: | | 學(xué)科分類 | European Advertising Academy | | 圖書封面 |  | | 影響因子 | This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.. | | Pindex | Book 2017 |
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