Titlebook: Advances in Advertising Research IX; Power to Consumers Verolien Cauberghe,Liselot Hudders,Martin Eisend Book 2018 Springer Fachmedien Wies

Engulf

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Borderlands in World History, 1700-1914ignificant body of research has investigated its effects (for reviews see, Balasubramanian, 1994; Van Reijmersdal, Neijens and Smit, 2009), little is known about the role of brand types (e.g., green, conventional).

過剩

手銬

Peter Maassen,Agnete Vab?,Bj?rn Stensakermeans the planner’s choices have grown exponentially. Hundreds, if not thousands of old and new media forms are clamoring, for not just consumer attention, but that of the media planner as well. Thus, the media planner’s chief task, that of making the right alternative media selection to optimize the marketer’s investment is fraught with choices.

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