Titlebook: A Twenty-First Century Guide to Aldersonian Marketing Thought; Ben Wooliscroft,Robert D. Tamilia,Stanley J. Shapi Book 2006 Springer-Verla

憤慨一下

Nobuhiro Fusetani,Anthony S. ClareAn analysis of the newsletter, . that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

Pedagogy

minimal

六邊形

Ben Wooliscroft,Robert D. Tamilia,Stanley J. ShapiWill make the published writing of Wroe Alderson, marketing’s most influential 20th century thinker, available to current and subsequent generations of students of marketing, business, and management

PRO

Indict

https://doi.org/10.1007/0-387-28181-9competition; conflict; economics; economy; efficiency; entrepreneur; entrepreneurship; growth; information; m

暫時(shí)別動(dòng)

978-1-4419-3871-8Springer-Verlag US 2006

AER

infatuation

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